About

TikTok's Ads Manager Welcome Gift program offers new advertisers a lucrative opportunity to kickstart their campaigns with dollar-for-dollar matched credits. Unlock benefits through tiered spending thresholds: spend $100 to receive $100, $500 to receive $500, $1,500 to receive $1,500, or scale up to $6,000 in matched credit by spending $6,000. After registering a new account, participants have a 30-day redemption period to reach their desired tier, with credits applied 1-7 days after meeting spending requirements. The program integrates organic and paid strategies, such as Spark Ads, to maximize campaign impact, and is limited to new TikTok Ads Manager accounts in selected regions.

Tiers

Starter Tier

up to 100

Get $100 ad credit match by spending $100 on your first campaign.

$100 ad credit match
Boost your initial campaign with bonus ad credit
Access to creative tools

Eligibility

New TikTok Ads Manager account
Minimum spend of $100

Effort: Very low 2 step s to apply

Register for TikTok Ads Manager. Sign up for a new TikTok Ads Manager account to be eligible for the welcome gift. Sign Up ↗
Launch Ad Campaign. Create and run your first ad campaign spending at least $100 to unlock the credit. Start Campaign ↗

Growth Tier

up to 500

Unlock $500 ad credit match by spending $500 on TikTok Ads.

$500 ad credit match
Access to advanced targeting
Optimized ad performance insights

Eligibility

New TikTok Ads Manager account
Minimum spend of $500

Effort: Low 2 step s to apply

Register for TikTok Ads Manager. Sign up for a new TikTok Ads Manager account to access the welcome gift. Sign Up ↗
Launch Ad Campaign. Create and run your first campaign spending at least $500 to unlock the credit. Start Campaign ↗

Premium Tier

up to 1,500

Maximize your impact by spending $1,500 to receive a matching $1,500 ad credit.

$1,500 ad credit match
Premium ad optimization support
Dedicated account assistance

Eligibility

New TikTok Ads Manager account
Minimum spend of $1,500

Effort: Moderate 2 step s to apply

Register for TikTok Ads Manager. Sign up for a new TikTok Ads Manager account to become eligible for premium benefits. Sign Up ↗
Launch Ad Campaign. Run a campaign spending at least $1,500 to unlock the full matching credit. Start Campaign ↗

Scale Tier

up to 6,000

Unlock the maximum $6,000 matched credit by investing $6,000 in your first 30 days of advertising.

$6,000 ad credit match
Priority optimization insights and account guidance
Maximum budget boost for rapid scaling

Eligibility

New TikTok Ads Manager account
Minimum spend of $6,000

Effort: Moderate 2 step s to apply

Register for TikTok Ads Manager. Sign up for a new TikTok Ads Manager account to unlock access to the full welcome gift. Sign Up ↗
Launch Ad Campaign. Run campaigns spending at least $6,000 within the first 30 days to receive the maximum matched credit. Start Campaign ↗

FAQ

Can I combine this welcome gift with other offers?

No, this is a standalone welcome offer exclusively for new TikTok Ads Manager accounts.

How much matched credit can I receive?

Eligible new accounts can unlock matched ad credits ranging from $100 up to $6,000, depending on how much they spend within the 30-day redemption window.

What happens if I don't use all the credits?

Unused credits will expire according to the expiration date listed in the Promotions Center of your TikTok Ads Manager account.

Is there a minimum spend requirement after claiming the credits?

Yes, you must maintain an active campaign to retain the ad credits.