About

Reddit offers a one-time $500 ad credit to help first-time advertisers test campaigns across 100,000+ interest-based communities. To unlock the credit, the new advertiser must accept the offer within 30 days of creating the account and spend $500 on ads within the following 30 days. Once unlocked, the credit must be used within 30 days, effectively doubling the advertiser’s initial budget.

Tiers

$500 Ad Credit Match

up to 500

Spend $500 and receive an additional $500 in Reddit ad credit.

$500 advertising credit
Access to 100k+ subreddit targeting options
Automatic credit application once spend threshold is met
Up to 18× potential brand-awareness lift
Higher user trust and 2.5× customer spend vs. other platforms

Eligibility

New Reddit Ads accounts only
One credit per advertiser account
Must meet $500 spend threshold in required timeframe

Effort: Very low 5 step s to apply

Create Reddit Ads account. Sign up for a new Reddit Ads account to qualify for the promotion. Get Started ↗
Accept the promo credit. Claim the $500 credit within 30 days of account creation from the promotions tab.
Launch campaigns. Spend $500 on ads within 30 days of accepting the credit to unlock the bonus.
Credit auto-applies. Once the $500 spend threshold is reached, the $500 credit becomes available automatically.
Use credit. Deploy the unlocked $500 credit within 30 days on additional Reddit ad campaigns.

FAQ

Who is eligible for the $500 Reddit Ads credit?

Only advertisers that create a brand-new Reddit Ads account and have not previously advertised on the platform are eligible.

What happens if I don’t spend $500 within 30 days?

If the $500 spend threshold is not met within 30 days of accepting the offer, the promotional credit expires and cannot be reclaimed.

Can the credit be combined with other promotions?

No. The offer is limited to one credit per account and is non-transferable. It cannot be combined with other promotions.

When is the credit applied to my account?

The $500 credit is automatically unlocked and applied as soon as the $500 spend requirement is fulfilled.