About

This program helps eligible startups build quickly and scale efficiently on Google Cloud. Two primary tiers (Start and Scale) offer incremental credits, technical and business support, Google-wide perks, and training to empower teams as they grow. Acceptance is determined based on specific funding and eligibility criteria.

Tiers

Start Tier

up to 2,000

Designed for early-stage startups without equity funding—providing foundational credits and resources.

Up to $2,000 in Google Cloud credits (valid for 1 year)
$200 Google Cloud Skills Boost credits for training
Technical support via Customer Care plan (credits can be applied)
Access to Google Cloud Startup Community
12 months of free Google Workspace Business Plus (for new signups)

Eligibility

Not yet funded by an institutional investor
Founded within the last 5 years
No prior Google Cloud credits beyond the free trial

Effort: Very low 3 step s to apply

Have Billing Account and Business Email. Obtain a valid Google Cloud billing account ID and use a domain-based business email Create Billing Account ↗
Check Eligibility. Ensure your startup meets the criteria for the Start tier Review Requirements ↗
Complete Application. Submit program details about your startup Apply Now ↗

Scale Tier

up to 200,000

For funded startups with equity investments up to (and including) Series A, providing higher credits and deeper support.

Up to $100,000 in credits for Year 1, plus 20% coverage (up to $100,000) for Year 2
$500 Google Cloud Skills Boost credits
$12,000 in Enhanced Support credits for 1 year
Access to Startup Success Manager and co-marketing opportunities
12 months of free Google Workspace Business Plus (for new signups)

Eligibility

Equity funding from pre-seed to Series A
Founded within the last 10 years
No more than $5,000 previously received in Google Cloud credits

Effort: Moderate 3 step s to apply

Verify Funding Stage. Prepare documentation of equity funding from pre-seed to Series A
Have Billing Account and Domain Email. Obtain a valid Google Cloud billing account ID and domain-based email Register or Log In ↗
Submit Scale Application. Include relevant details about your funding and growth plans Apply Now ↗

FAQ

What does the program offer?

Depending on your tier, you can receive up to $200,000 in Google Cloud credits, technical support, training, and access to Google-wide discounts. Both tiers benefit from networking opportunities and business guidance.

How do I determine which tier applies to me?

Start Tier is for startups without institutional funding, founded within the last 5 years, while Scale Tier supports equity-funded startups (up to Series A) within the last 10 years. Funding level and prior Google Cloud credits determine eligibility.

How long do the credits last?

Start Tier credits are valid for one year. Scale Tier credits are divided across two years, with Year 1 fully covered up to $100,000, and Year 2 at 20% coverage up to an additional $100,000.