About

Customer.io's Startup Program empowers early-stage startups with subsidized access to a sophisticated customer engagement platform. The program offers two tailored plans – Startup Basic and Startup +Plus – providing options for free access or subsidized pricing at $100/month. Eligible startups must have raised less than $10M, use organically acquired contacts, and be new to Customer.io's paid services. Key features include multi-channel messaging (email, SMS, push notifications), behavioral tracking, segmentation, A/B testing, API access, and integrations. Additionally, startups benefit from a robust partner network offering extended credits, cross-platform discounts, and priority reviews, with partners like Y Combinator, Techstars, Mercury Banking, and AWS Activate. After the 12-month period, startups transition to paid plans.

Tiers

Startup Basic

up to 1,800

Free access for up to 12 months with essential features including 30k profiles and community forum support.

Free for 12 months
Supports up to 12,000 users
Includes Essentials features
30k profiles included
Community forum support

Eligibility

Less than $10M total funding
Organically acquired contact lists
No previous paid Customer.io usage

Effort: Very low 1 step to apply

Apply. Submit your application through Customer.io's startup program portal. Apply Now ↗

Startup +Plus

up to 12,000

Enhanced plan with advanced support, including technical onboarding and premium features for scaling startups.

Priority technical support
Onboarding call with experts
Higher user limit up to 100,000
Lower overage fees
Access to advanced features

Eligibility

Less than $10M total funding
Organically acquired contact lists
No previous paid Customer.io usage
Membership in an approved partner organization

Effort: Low 1 step to apply

Apply. Submit your application and provide partner affiliation details via Customer.io's startup program portal. Apply Now ↗

FAQ

HOW MUCH TIME AM I ELIGIBLE FOR IN THE STARTUP PROGRAM?

Based on your application eligibility, you may qualify for up to 12 months in the Startup Program. Please note that the duration granted is subject to review and approval.

DO I NEED A CREDIT CARD TO SIGN UP?